In the "5-Euro-Business" competition organised by Bildungswerk der Bayerischen Wirtschaft e.V. (the Educational Association of the Bavarian Economy), three students from the University of Bayreuth set themselves the goal of bringing people together in a recreational way - despite or perhaps because of the pandemic.

Daniel Stroh

    Daniel Stroh, 23

    Master of Business Administration Marketing & Services Student trainee in Marketing & Innovation

    Benjamin Gottlieb

      Benjamin Gottlieb, 24

      Master of Sport, Business & Law Student trainee in the area of risk management

      Catrin Porwik

        Catrin Porwik, 23

        Master of Business Administration, Human Resource Management & Intrapreneurship Student research assistant at the HRM & Intrapreneurship research group

        The idea

        The coronavirus pandemic has made it difficult to get to know fellow students. With this game, the team therefore wanted to create an opportunity to get to know other students better, in a casual way. "Icebreaker - The Game" is an innovative, interactive 6-in-1 social game based on playing cards, which literally acts as an icebreaker when people get together. The game combines five analogue games as well as a digital element and is designed for groups of three to ten people.

        The main factors that make the product successful are as follows:

        1) varied game content for young and old

        2) the card game fits in any pocket

        3) at only 10€, much cheaper than comparable game collections

        4) connection to the analogue and digital world

        The game was developed within a very short space of time. And meanwhile, production and marketing have also got off to a fast start.

        Some of the individual games are classics such as "pantomime" or a variation of "I'm packing my suitcase", which always refers to a theme. But there are also new, fun games that help people get to know each other. "One to ten", for example, is designed to help you assess your fellow participants by placing them on a scale in relation to a question.

         Icebreaker - The Game is an interactive 6-in-1 card game, and is very compelling in comparison to other games due to its game variety, convenience, and the combination of analogue and digital game worlds.

        Catrin Porwik

        The future

        Für die Zukunft sieht sich das Icebreaker-Team gut gerüstet: Der „Proof of Concept“ konnte

        The Icebreaker team is well prepared for the future. Proof of concept has already been achieved, meaning the product can now be marketed. Work is currently underway to ensure that the game can even be produced in large quantities.

        #gründeruni

        5-Euro-Business:

        In the 5-Euro Business Competition, students act as entrepreneurs for the duration of one semester parallel to their studies. They develop a business idea in a team and are taught the necessary specialist knowledge in accompanying seminars in the areas of marketing, project management and law. The conclusion and highlight of the project is the final event, at which the founding teams present their company to an expert jury with representatives from business and academia.

        The 5-Euro-Business is a project of the Bildungswerk der Bayerischen Wirtschaft e. V. The regional organiser is the University of Bayreuth.

        Contact:

        Jennifer Opel

        Jennifer OpelDeputy Press Officer

        University of Bayreuth
        Phone: +49 (0)921  - 55 5893 57
        Mail: jennifer.opel@uni-bayreuth.de

        Webmaster: Team UBTaktuell