There are a good 100 employees involved in SWO catering operations. Wolf is responsible for the menus - together with Norbert Ströbel, SWO Kitchen Manager, and Leon Leichsenring - and responsible for purchasing logistics. But he sees his task above all in motivating his colleagues: "Don't take yourself so seriously, I always tell myself, because although I may be the boss for some, I still depend on everyone here doing their job well and with pleasure." Wolf has little sympathy for people who indulge a bad mood: "If someone looks grumpy, which happens more often in Franconia than elsewhere, then of course I say something, because, after all, we are in a service industry!" Wolf himself seems to be in a good mood 24/7. He learned that in his career in gastronomy: "When I was cheerful and friendly, I simply got more tips. And my supervisors appreciated it, too." And finally, it's just something very fundamental: "The world is already complicated enough, I won’t change anything by being grim," says Dieter Wolf.
He has kept his good humour even when the SWO-cafeterias in Upper Franconia had to close down from one day to the next
because of the pandemic regulations. Food to go? Eating on the spot? With a mask?
Without? Fully staffed? With social distancing? That's when Dieter Wolf and
Leon Leichsenring from SWO's internal audit department started making little
films for social media. Wolf himself was surprised that, within days, they had
up to 4000 views. The canteen manager has thus achieved a degree of celebrity