Bringing sport and business together

SpVgg Bayreuth has been ascended to the 3rd football Bundesliga. For the Bayreuth sports economists a reason to pay a visit to the successful footballers. The first match of SpVgg Bayreuth in the 3rd Bundesliga took place on 23.07.2022 against FC Ingolstadt. As part of a raffle, the alumni association Sportökonomie Uni Bayreuth e.V. had given away tickets in advance, which were sponsored by the Ingolstadt-based agency for brand communications CUBE brand communications.

The eight winners - students of sports economics - set off for Ingolstadt early on Saturday morning to take a look at the working world at CUBE brand communications before visiting the stadium. Once there, the students were given an insight into the open-plan office as well as a tour of the entire agency with a look behind the scenes. During a joint lunch, the students were given the opportunity to ask all their questions about everyday working life and agency life. In this way, the sporting aspect was linked with the economic aspect - as is also the case in the study of sports economics.

Afterwards, the winners went on to the Audi Sportpark and to the first game of the SpVgg Bayreuth this season. Unfortunately, the Bayreuth team lost 0:1 in the away game. Nevertheless, the students were very grateful and happy about the active exchange and this successful day trip. The alumni association Sportökonomie had organized the excursion together with Dr. Michael Schilhaneck - also a Spöko, co-owner and managing director of CUBE brand communications.