Nadine Albrecht is a Fellow in the first Zia cohort

Nadine Albrecht has been appointed Zia Fellow. The programme "Zia - Visible Women in Science" was initiated by ZEIT Verlag and is a one-year fellowship programme for which 25 female scientists were selected. As part of the programme, the fellows meet both digitally for keynote lectures and in presence for interactive workshops.

Albrecht is currently working as a research assistant and doctoral student at the Institute for Entrepreneurship & Innovation at the University of Bayreuth and is completing her doctorate in business administration at the Faculty of Law and Economics under Prof. Dr. Matthias Baum and Prof. Dr. Rodrigo Isidor with a focus on entrepreneurship. Nadine Albrecht completed her Master's degree in International Economics & Governance at the University of Bayreuth (2021) and in Media and Communication Management at MD.H Munich (2019), both of which she graduated with first place in her class.

"What I really appreciate about the Zia programme is the exchange of experiences and the networking among each other. I got the great opportunity to exchange ideas with female scientists working in research fields with which I probably would not have come into such close contact without the programme," says Nadine Albrecht. "Moreover, female scientists from different career stages were selected - from PhD students to professors, all levels are represented. The interdisciplinary exchange with these great female scientists allows me to develop new perspectives on my own research and learn from experienced female researchers."

In addition, the programme offers the opportunity to make one's own research visible. All the fellows have been portrayed on the Zia website and, in addition, the fellows have been invited to podcasts by the ZEIT publishing group.

Nadine Albrecht reports that she has long been fascinated by entrepreneurs and the question of what influence targeted communication has on entrepreneurial success. "In my current research projects, I am therefore investigating the communication strategies of female founders on digital platforms as well as stereotyping that failed founders are confronted with. Through my research, I have the opportunity to connect with great founders, managers, investors and researchers. It is incredibly inspiring to be able to accompany, explore and experience the paths of a wide variety of personalities," she says. "In addition, I get to pass on my enthusiasm for research to students at the University of Bayreuth through interactive formats as part of my university teaching." For example, Albrecht counts the Founders' Academy, where young female students learn about topics related to founding a company.